Overpackaging is termed when any packaging is seen as excessive and may not satisfy a function or condition that is deemed essential. For instance, if the packaging is done with double or sometimes triple the product's size, it is considered overpackaging.
A study states that over 23% of the eCommerce customers are likely to purchase the products online if they know they are being provided with the most sustainable packaging. The study also states that over 21% of customers prefer to buy online if the product comes in a recyclable package.
Drawbacks of over packaging
In recent times, people consider that over packaging of products has a tremendously negative effect on the environment. The various problem that a package creates for the environment which includes impacts on plants, and animals species, valuable resources, the energy consumed, amount of raw material used to produce or recycle the excessive package
In terms of the economic factors, overpackaging also creates an economic cost that can be passed on to the customer and ultimately to the waste treatment process. In terms of business, the inefficient usage of resources means a lot of money wasted in this process.
It adds multiple layers of the protective material without realizing their impact when it comes to conservation needs, transportation costs, or other types of usage that are expected to be profitable.
Polypropylene, polyethylene, and polyurethane, PET or PVC are some of the standard packaging materials used. Experts estimate that over 12% of the plastics are incinerated, 9% are recycled, and over 79% end up in the environment in landfills. Though the above-stated materials are required to a certain level to ensure the protection of the material inside, over usage of the material can harm the environment and economy. It is highly efficient if you can minimize the size of the packaging material. In this way, you can also reduce the usage of these protective layers.
To restrict the effect of the overpackaging on your environment, it is significant that you should emphasize more on the reuse and recycling of these products.
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